This series of SEO blogs are dedicated to online business owners, SEO specialist, website owners, and content marketing personnel who want to learn SEO course.
For many businesses, Search Engine Optimization (SEO) is a mystery. They know it is important to show up in search engine results, but they don’t know where to start or how to do it without spending a lot of money. No matter you want to do it yourself, own an in-house SEO team, or hire an SEO company, you’d probably want to learn basic SEO knowledge.
- Step 1: Understand What SEO Is and Why It’s Important
- Step 2: Setting Your SEO Goal
- Step 3: Do Your Keyword Research
- Step 4: Get Your Hands Dirty – Learn SEO for Free Online
- Step 5: Monitoring SEO Performance with Free Tools
- Conclusion: Kick Start Your SEO Learning
The good news is that you can learn Search Engine Optimization for free! With a little time and effort, you can start implementing basic SEO techniques that will help your website rank higher in search engine results pages (SERPs).
In this blog post, we’ll show you how to learn SEO for free with our 5-step guide. By the end of this post, you’ll have a better understanding of what SEO is and how to start implementing it on your own website. Let’s get started!
Step 1: Understand What SEO Is and Why It’s Important
The first step in learning SEO is to understand what it is and why it’s important. Search Engine Optimization is the process of optimizing a website for Google’s search algorithm. The goal of SEO is to improve a website’s organic ranking in SERPs.
Organic traffic(web traffic from search engines) is the most valuable source of traffic for most websites because it’s free, sustainable, and converts well. A recent study by BrightEdge found that search engines’ organic traffic accounts for 51% of all website traffic and has the highest conversion rate (15%) compared to other traffic sources.
So, if you want more website visitors and higher conversion rates, learning SEO is a good place to start!
Step 2: Setting Your SEO Goal
One of the most important steps in starting an SEO campaign is to set a goal. This goal will act as a guide for the entire campaign, and it should be realistic and achievable. Without a goal, it will be difficult to measure the success of the campaign, and the SEO company will have a hard time tailor-made a strategy that meets your needs. When setting a goal, be sure to take into account your current website traffic levels, your budget, and the amount of time you are willing to invest in the campaign. With these factors in mind, you should be able to set a goal that is both realistic and achievable. Once you have set your goal, you can start working with an SEO company to create a customized plan that will help you to reach your target.
The most common SEO goals are traffic and keyword ranking. Increasing traffic can be achieved through a variety of methods, including optimizing content for specific keywords, building links, and improving the overall user experience. Keyword ranking is achieved by optimizing individual pages or posts for specific keywords with the goal of earning a higher position in search engine results pages. Achieving a high keyword ranking can result in increased traffic, as users are more likely to click on links that appear higher up on the page. SEO goals can vary depending on the needs of a website, but traffic and keyword ranking are two of the most common goals.
The SEO goal is very important for someone who is running online businesses like you owns an in-house team, or works with an SEO company. A good SEO company will help you to the quality of your website so that it will be easier for people to find it when they search for keywords related to your site. It will be more likely to rank higher in search engines. Higher ranking could drive more attention to Google’s search engine result pages (a.k.a. “SERP” or “organic search results”). In other words, they will help you to increase the SEO traffic to your website.
If you have no idea how to work with an SEO company, building a good team, how to formulate an SEO strategy, you can get my help. Go SEO Strategy here
Step 3: Do Your Keyword Research
Once you understand what SEO is and why it’s important, it’s time to start your own research. Keyword research is the process of finding keywords that people are searching for on search engines.
You want to find keywords that are relevant to your business and that have low competition. This means that there aren’t a lot of other websites competing for those same keywords.
To do your keyword research, you either need a keyword tool or simply start with having your own focus keywords first. You are your boss and you know the best about your business. Before you put these tasks to your in-house SEO team or outsourcing SEO company, you should always have a better idea of the keywords that you want to focus on. Simply start your research on Google.com and get some idea of which keywords are the best suitable few to start.
For speeding up the SEO process and get more data out of your research, you can use the Google Keyword Planner tool. This tool is designed for businesses that want to run Google Ads but it can also be used for SEO. Here are a few steps to get your first keyword research completed:
- To get started, create a free account and then click on “Find new keywords using a phrase, website, or category.”
- Enter a focus (or someone called “seed”) keyword related to your business and then click “Get Ideas.”
- Google will then generate a list of related keywords along with their monthly search volume and competition level.
- From there, you can choose which keywords you want to target on your website and start creating content around those keywords.
Step 4: Get Your Hands Dirty – Learn SEO for Free Online
Now, it’s time to soak yourself into the SEO world. Anyone interested in learning SEO basics online can find several free courses and resources. These courses typically cover topics such as SEO foundations, keyword research, on-page optimization, and link building. By taking advantage of these free resources, individuals can develop the skills necessary to improve their website’s ranking in search engine results pages. Additionally, many online SEO courses offer certification upon completion, which can be beneficial for those seeking to pursue a career in digital marketing. Whether someone is looking to learn SEO basics for their own website or wants to start a new career, there are several online options available.
Learn SEO with major platforms is wise to start. They often offer free SEO beginners training generously. These SEO tools hope you follow their path and thinking process to start your journey. One option is to check out Moz’s beginner’s guide to SEO. This guide covers all the basics, including key terms, technical SEO, on-page optimization, and link building. Another great option is HubSpot’s free online course on inbound marketing and SEO. This course covers everything from the basics of SEO to more advanced topics like keyword research, technical SEO, and content marketing. Google also offers a free online course on digital marketing, which includes a section on SEO. Recently, I would personally love to learn SEO from professional videos, which save me time to read and digest. I recommend Ahrefs’ YouTube channels, accompanied by their online free SEO courses covering topics like SEO fundamentals, technical SEO, on page SEO, and link building you can learn basic SEO faster.
These are just a few of the many options available for those looking to learn SEO online for free. With a little time and effort, you can easily become an SEO expert.
Step 5: Monitoring SEO Performance with Free Tools
Google Search Console (a.k.a.” GSC”) is a free tool that can be used to monitor SEO performance. It provides insights into how your website is performing in Google search results, as well as information on any errors that have been detected. This can be extremely useful in identifying potential issues that need to be addressed to improve SEO. In addition, Google Search Console also allows you to submit sitemaps and fetch as Google, which can help to ensure that your website is being indexed correctly and appearing in search results. Overall, Google Search Console is an essential tool for anyone serious about improving their website’s SEO performance.
The second free tool for SEO that is useful for your traffic analysis, is Google Analytics. Unlike GSC, it tracks all kinds of traffic to your website and assists you to realize the ROI of your business through SEO(called organic traffic), paid search, social media, and other online channels. It is vital for any business which hopes to convert more business through online channels.
Conclusion: Kick Start Your SEO Learning
That’s it! Now you know how to learn SEO for free with our 5-step guide. Remember, the goal of SEO is to improve your organic ranking in SERPs so you can get more website visitors and higher conversion rates. By understanding what SEO is and why it’s important, doing your keyword research, and creating quality content around those keywords, you’ll be well on your way to improving your website’s ranking in a short period! Wish you much success!